The talk of the social media world right now is live video, and perhaps more accurately, Facebook Live.
The social behemoth jumped into the live video streaming fray after Meerkat and Periscope blazed the trail, but as they often do, Facebook has muscled FB Live to levels of exposure no one else can match thanks to its 1.65B worldwide monthly users.
In my opinion, the massive numbers Facebook puts out are “influenced” by FB’s ability to serve more of any content they want to its users and somemisleading selective analytics.
(Here’s Facebook’s overview on their video metrics)
My friend Brandon Costa did a great Q&A with Rob Shaw, who heads Global Sports Media Partnerships for Facebook. It’s worth a read and gives good examples of possible uses for FB Live in the sports space.
Brands have been finding their way with the platform. One possible use worth tracking on is live programming (remember Alex Morgan’s mega-successful stream of her Orlando Pride debut) . Shaw makes the point that content on FB Live should be inherently social and its debatable whether full length games fall into that category.
So a question for my #SMSports fans - what do you think is the best content now for Facebook Live? Do you think this will change in the future?